Script Generator

We support six proven direct-response frameworks: Hook-Story-Offer (HSO — tells a story around the transformation your product enables), Problem-Agitate-Solution (PAS — identifies the problem, intensifies the pain, presents your product as the solution), Before-After-Bridge (BAB — contrasts life without the product versus life with it), Testimonial (first-person social proof format, written as if delivered by a satisfied customer), Comparison (positions your product against an alternative or competitor), and Educational (teaches something genuinely useful then positions your product as the tool to apply the knowledge). All six have extensive A/B test data supporting their effectiveness across verticals.

Yes. Choose from 15 seconds (~35-40 words), 30 seconds (~75-80 words), 45 seconds (~110-115 words), or 60 seconds (~145-150 words). The AI calibrates word count, sentence structure, and pacing to fit the target duration for natural delivery at a conversational speech rate. Platform-specific guidance is also built in — TikTok scripts tend to open with more abrupt hooks, while Meta scripts often use a more complete narrative arc even at shorter lengths. Specify the platform in your brief and the generator applies the appropriate stylistic conventions automatically.

Yes. Describe your brand tone in the brief field — for example: 'casual and irreverent, speaks directly to frustrated women in their 30s', 'authoritative and data-driven, appeals to skeptical professionals', or 'warm and aspirational, feels like a recommendation from a trusted friend.' The generator incorporates your tone description into the copy style across all five variations. For consistent brand voice across multiple scripts, save your tone descriptor to your brand kit and it will be applied automatically to all future script generations without needing to re-enter it each time.

Yes. Clicking 'Use this script' on any generated variation loads it directly into the actor generation interface with the script pre-filled. From there, select your actor, set your emotion parameters, choose your camera angle, and generate the video. The entire flow from blank brief to finished UGC video typically takes under five minutes. Generated scripts are also editable after they're loaded into the generation interface — you can make manual tweaks to the AI copy before generating the video, giving you the speed of AI generation with the precision of manual editing wherever you need it.