Generate scroll-stopping hooks for any UGC ad
AI generates 10 hook variations built on battle-tested frameworks. Engineered to maximize 3-second view rate and stop the scroll on Meta, TikTok, and YouTube.
The first two seconds of a video ad determine whether anyone watches the rest. A weak hook means your CPMs are wasted before your offer is ever seen. A strong hook stops the scroll, creates a micro-commitment, and pulls the viewer into the next 28 seconds. Hook writing is a specialized skill — it requires understanding of platform behavior, audience psychology, and the specific triggers that create pattern interrupts in a feed full of competing content. BasedUGC's Hook Generator encodes these patterns into an AI model that produces 10 optimized hook variations for any product in seconds.
Select from eight distinct hook frameworks — Curiosity Gap, Bold Claim, Pain Point, Social Proof, Controversy, Story Open, Question, and Statistic — describe your product and audience, and receive 10 hook variations engineered for maximum 3-second view rate. Each hook is calibrated for the platform you specify: TikTok hooks are more abrupt and surprise-forward; Meta hooks are often more benefit-explicit; YouTube hooks prioritize a clear pattern interrupt before the skip button appears. Testing multiple hooks simultaneously is the most reliable way to find your best creative angle.
How it works
Tell us your product, the problem it solves, your target audience, and any key angle you want to test. The more specific the brief, the more targeted the hook variations.
Select from Curiosity Gap, Bold Claim, Pain Point, Social Proof, Controversy, Story Open, Question, or Statistic frameworks. Each style targets a different psychological trigger.
Receive 10 hook variations ready to test across different audiences and creatives. Click 'Use this hook' on any variation to load it directly into the Script Generator.
What you get
Join thousands of performance marketers creating AI UGC that converts.
FAQ
Eight proven hook frameworks: Curiosity Gap (creates an information gap the viewer must fill — 'The one thing your doctor won't tell you about...'), Bold Claim (makes a specific, provocative statement — 'I doubled my revenue in 30 days using just this one tool'), Pain Point (opens by naming the exact frustration your audience feels), Social Proof (leads with numbers or testimonials — '47,000 brands use this instead of hiring influencers'), Controversy (takes a counterintuitive or challenging stance), Story Open (begins mid-story to create immediate investment), Question (poses a question the viewer can't help but want answered), and Statistic (opens with a data point that reframes the viewer's understanding).
You don't — not until you test. That's the point of generating 10 variations simultaneously. The most reliable way to find your best hook is to run 3-5 variants as creative tests within the same ad set and let platform optimization identify the winner over 3-5 days of spend. Different hook types perform differently depending on audience, product category, and creative context. Pain Point hooks tend to outperform in saturated markets where audiences are skeptical. Curiosity Gap hooks perform well for new categories audiences aren't familiar with yet. Bold Claims work best for audiences that respond primarily to results and social proof.
Yes. Clicking 'Use this hook' on any of the 10 generated variations loads it as the opening line into the Script Generator, where you can build out the complete ad around it — body copy, product explanation, social proof, and CTA. The hook and script are generated in the same voice and framework, ensuring the opening and the rest of the ad feel stylistically consistent throughout. From the Script Generator, one more click sends the complete script to your AI actor for generation. The full flow from Hook Generator through to finished video typically takes under six minutes total.
Yes. Each hook is calibrated for the platform you specify in your brief. TikTok hooks are typically shorter (under 7 seconds of speech), more abrupt in their opening, and use native platform language patterns — they often start in the middle of a situation or thought rather than with a formal introduction. Meta hooks for Facebook and Instagram Feed can be slightly longer and more benefit-explicit, as the feed audience tends toward more intent-driven browsing behavior. YouTube hooks for pre-roll prioritize an immediate pattern interrupt in the first 5 seconds before the skip button appears, so they favor surprise or a bold claim over gradual story buildup.
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